“I need advertising,” said Earth

I need Advertising, said Earth. A Call for RFPs by Martha Shaw Submitted by: Earth Advertising Categories:Environment, Activism Posted: Apr 20, 2012 – 05:27 PM EST NEW YORK, Apr. 20 /CSRwire/ - If Earth had an ad budget, it would hire Earth Advertising, or at least that was my assumption when I invented the agency in 1999, originally eFlicks Media. “Earth needs a good ad agency,” Walter Cronkite had suggested to me back then. Here on the eve of Earth Day, there is tremendous pressure to share what it’s been like over the past 13 years since Earth Advertising hatched in Soundtrack Studios. It’s been

Sylvia Earle and Sam Low Win Cronkite Award as Mission Blue Debuts on Martha’s Vineyard by Martha Shaw

What do Walter Cronkite, Sylvia Earle and Sam Low all have in common? They have mastered the might of

Saving our Seas: Tapping into the Wisdom of Ocean Elders by Martha Shaw

Saving our Seas - Tapping into the Wisdom of OceanElders By Martha Shaw, OCEAN TIMES (New York, NY) - For 10,000

Ocean all-stars make a splash in Monaco at BLUE Ocean Film Festival

Monaco and Tampa Bay set the stage for ocean film and entertainment Video Link: HSH Prince Albert II of Monaco

Conscious Consumers in a Nutshell by Martha Shaw

Conscious Consumers in a Nutshell Part 1 in Earth Advertising's 4-Part Series on consumer behavior Have you heard the one about

Stamping Money out of Politics: A Stamp Stampede, by Martha Shaw

By Martha Shaw It’s impossible to say how many dollar bills stamped in red with Stamp Stampede messages to end

A Call to Action for Global Green Businesses — United Nations Commission on Sustainable Development (CSD-19) Works to Envision a Global Green Economy by Rio+20. by Martha Shaw

A Call to Action for Global Green Businesses -- United Nations Commission on Sustainable Development (CSD-19) Works to Envision

International Women’s Day at United Nations by Martha Shaw

International Women’s Day: UN Launches New Song at the World Fashion Forum By Martha Shaw International Women’s Day at the United

OCEANS’13 to be the largest ocean conference in history… by Martha Shaw

World Ocean Community to Gather at An Ocean in Common in San Diego, September 23-26 SAN DIEGO, Jan. 22 /CSRwire/

How to Spur Millions Toward Energy Efficiency by Martha Shaw

Visualized Energy Solutions by Zerofootprint Inspire Action Posted: Oct 10, 2012 – 08:04 PM EST NEW YORK, Oct. 10 /CSRwire/ - Zerofootprint

The minus of Rio+20

The Minus of Rio+20 The final days of the Rio+20 Conference were the culmination of years of pre-negotiations and expectations

Corporate Sustainability Leaders Convene at Rio+20

In this first of a series of dispatches from Rio+20, CSRwire's Martha Shaw reports on the Corporate Sustainability Forum. Rio

World Oceans Day – Martha Shaw (Slideshare)

SLIDESHARE: World Oceans

The long road to Rio: Why the UN kept the lights on last weekend by Martha Shaw

Rarely is a more diverse collection of people found under one roof than the 500 or so working around

New York City Earth Week: Thought Leaders Converge to Discuss Sustainability

May 30, 2012green businessMartha

By Martha Shaw New York City was alive with ‘meetings of the minds’ around Earth Day. The Sustainable Operations Summit The Sustainable Operations Summit gathered together some of the brightest bulbs in the energy industry for two days of workshops and discussions on pressing issues like waste, cleaner fleets, cities, efficiency, innovations, and clean technology’ […]

Missing Voices: Green Business Leaders Discuss Representation at Rio+20

May 30, 2012clean technology, climate change, Climate literacy, Conscious Consumers, energy, environment, green business, Social Venture Network, sustainability, UNFCCC, United NationsMartha

Missing Voices: Green Business Leaders Discuss Representation at Rio+20 Sustainability and Green Leaders Meet with United Nations to offer representation at Rio+20. By Martha Shaw and Aman Singh Nearly 100 sustainable business leaders crowded onto the 10th floor of the UN Church Center in New York City on May 1st to join a conversation with […]

Fisheries up for Grabs: Who owns our fish? By Martha Shaw

May 9, 2012oceanMartha

http://www.csrwire.com/blog/posts/400-fisheries-up-for-grabs-who-owns-our-fish Out of sight and out of mind, the most valuable fisheries on Earth are up for grabs. Submitted by:Martha Shaw Posted: May 09, 2012 – 11:51 AM EST Tags: fisheries, rio20, united nations, seafood, sustainability It’s called ABNJ or Areas Beyond National Jurisdiction, and makes up 64 percent of the surface of the world’s […]

Who owns the fish? UN meetings focus on eminent tuna collapse.

May 9, 2012AREDAY, clean technology, climate change, Climate literacy, energy, Faith and environment, fisheries, green businessMartha

Out of sight and out of mind, the most valuable fisheries on Earth are up for grabs. May 8, 2012, United Nations- It’s called ABNJ, which stands for Areas Beyond National Jurisdiction, and it makes up 64% of the surface of the world’s oceans. Yet, this part of the planet has no protection from the […]

Durban Climate Talks Highlight Agreement, Not Negotiation

April 21, 2012climate change, Climate literacy, COP 16, Cop 17, environment, UNFCCC, United NationsMartha

As thousands of Occupy COP 17 demonstrators protested the injustice of climate change and slow progress of governments to do something about it, Christiana Figueres, Executive Secretary of the U.N. Framework Convention on Climate Change (UNFCCC), addressed the crowd last Friday. “Do more than you think you can do, and then do more,” she summoned […]

US and Canadian Youth Demand Generational Justice

April 21, 2012clean technology, climate change, Climate literacy, COP 16, Cop 17, energy, environment, UNFCCC, United NationsMartha

The U.S. youth at the climate talks are making a big play for justice on behalf of their generation during the last days of COP 17, claiming that the U.S. negotiators are putting their futures at risk. Abigail Borah, a student from Middlebury College interrupted lead U.S. negotiator Todd Stern’s concluding plenary speech on Thursday, […]

Can developed and developing countries find common ground?

April 21, 2012Uncategorized, UNFCCC, United NationsMartha

By CSRwire Contributing Writer Martha Shaw The 19th annual meeting of the United Nations Commission on Sustainable Development (CSD-19) opened with hopes countries will agree on policy decisions that will significantly improve the safe use of chemicals, management of waste, safety in mining, efficiency of transport and reduction of the world’s consumption of Earth’s materials. […]

The guts to change the world: Clinton Global Initiative (CGI) 2011 “Conversations on Courage” results in hundred of commitments to do good

September 22, 2011ethical marketplacecsrwireMartha

The guts to change the world: Clinton Global Initiative (CGI) 2011 “Conversations on Courage” results in hundreds of commitments to do good. NEW YORK, Sep. 22 /CSRwire/- Courage may hold the most hope for mankind as we face a future wrought with complex problems of all kinds that can appear insurmountable. This is the underlying […]

Could a mass media campaign save the world?

May 23, 2011Earth AdvertisingMartha

Could a mass media campaign save the world? United Nations CSD-19 prioritized sustainable consumption and production. With hundreds of billions in media spent each year in hopes that we’ll consume more, how much media would it take for us to consume less? Much of the discussion last week at the United Nations Commission on Sustainable […]