Where are the green businesses? – a report from United Nations CSD-19

Much of the action at the CSD-19 takes place in informal discussions in the United Nations Lawn Building’s Vienna Café, its lounge areas and during the various side events.

Because the CSD-19 is concentrating on a global green economy, sustainable consumption and production, and related issues, there is more focus on business than ever before.

I was able to catch up with Felix Dodds, Executive Director of the Stakeholder Forum. It was a good opportunity to get to the bottom of one topic that has been on my mind lately. That is, how the pioneers, leaders, local enterprises and entrepreneurs of triple bottom line businesses could be included in the process, as the Member States struggle to facilitate a new global green economy. I asked Felix how how green business leaders might help lead the world closer to a global green economy, the goal of Rio+20 in June 2012.

“I think we need to make it more attractive for companies to become involved as we look at the issues through the different lenses of energy, water, agriculture and food security, and cities,” said Felix Dodds. “There are lots of good positive examples where companies are bringing new ideas to the challenges we face.”

“It’s very difficult to represent global businesses in their many different forms. Note that many global organizations that do exist tend to represent multinational corporations. Entrepreneurs and small and medium sized businesses are less represented without an obvious place to have a voice. But, the approach of the UN is not to exclude the others.”

As background, The Working Group at the CSD-19 which represents business, is called Business and Industry. It is comprised presently of three organizations: International Chamber of Commerce International Chamber of Commerce (ICC), International Counceil of Chemical Associations (ICCA) and the United State Council for International Business.

For Rio+20, the UN has cast a wider net. Originally under the direction of Chad Holliday, Chairman of the Board of Bank of America, a group called BASD 2012 was created as a coordinating partner for business, a temporary coalition of business organizations to ensure that the voice of business is heard in Rio. BASD 2012 is a joint initiative of the International Chamber of Commerce (ICC), World Business Council for Sustainable Development (WBSD) and the United Nations Global Compact (UNGC).

So, how can other organizations, like the business supporters and partners of the American Sustainable Business Council, for instance have a voice in the negotiations?

The importance of capturing the triple bottom line vision and perspectives, experiences, ideas, innovations, and policy recommendations of pioneering green business leaders would be an essential contribution to the Earth Summit 2012. The Summit serves as an important opportunity and rallying point for the world community to accelerate and scale-up the transition to a low-carbon, more resource efficient and ecosystem-conserving global green economy. This Guardian article captures both the potential opportunity and possible pitfalls that the Summit represents.

At this juncture, the usual global multinationals, through the various industry associations mentioned, are poised to provide the dominant business perspective and input to the Summit on their vision and recommendations for a transition to the global green economy. What is sorely missing are the lessons and the perspectives of pioneering green business leaders and entrepreneurs who have shown early vision, leadership and commitment to transforming the sustainability of industrial processes:

These companies need to voice and demonstrate that their sustainable ‘green’ business models can drive both the bottom line through consumer demand and the ‘top’ line
through innovation, new markets and new business opportunities.

Felix Dodds suggested that new groups should be welcome to join the dialogue, and noted that The Stakeholder Forum was founded to help stakeholders stay informed and become involved in processes such as Rio+20 do (www.earthsummit2012.org ).

As the Commission on Sustainable Development works laboriously for two weeks on a framework and set of principles for a green economy, they are blazing new trails through unknown territory, and are bound to face some resistance from some well-funded entities that might be resistant, because of legitimate restraints in our present system, to letting go of business as usual. It’s going to take all hands on deck, and perhaps a major consciousness shift among both consumers and business. An eco-system in which 20% of the people consume 80% of the resources will collapse quickly. This may be the biggest challenge man has faced in evolution.

In wrapping up our conversation, I asked Felix Dodds, who just published his new book Biodiversity-and Ecosystem Insecurity: A Planet in Peril, what a green economy would look like. “I think that no one understands the green economy yet,” said Mr. Dodds. “There are many components and we must put our heads together.” So, there we have it. A call to action, a call to “create a vision” of what a fair and just economy could look like, and what it will take to build it.

The future of clean technology scaling up through innovative financial

The future of clean technology scaling up through innovative financial models

http://www.csrwire.com/csrlive/commentary_detail/3094-The-future-of-clean-technology-scaling-up-through-innovative-financial-models

ategory: Environment

The future of clean technology: scaling up through innovative financial models

Cleantech

By CSRwire Contributing Writer Martha Shaw

Five hundred cleantech industry leaders and entrepreneurs have gathered for three days in New York City for the Cleantech Forum: Cleantech’s Scalable Future? Developing the Winning Financing Models of the Next Decade. Evident in the discussions and panels is an increase in representation from materials, water, recycling, transportation and waste companies.

“There have been significant changes since 2009,” says Richard Youngman, managing director of Cleantech Group’s Global Research. “We are seeing growing diversification of innovations beyond renewable energy and efficiency technologies. The wider issues of resource scarcity are starting to gain attention and traction.”

Highlighted is the release of The Global Cleantech 100: A Barometer of the Changing Face of Global Cleantech Innovation. The report is a list of the world’s most promising private cleantech companies – according to a weighted collective opinion of hundreds of industry insiders from around the world in the cleantech community.

“The Global Cleantech 100 list represents the most rigorous, serious attempt made yet to provide a scorecard of the progress being made by cleantech companies,” says Stephan Dolezalek, CleanTech Group Leader at VantagePoint Ventures.

According to the report, in 2010 energy efficiency has overtaken solar as the hottest subsector within cleantech. The sectors, in order of number of companies on the list, are: energy efficiency, solar, biofuels, energy storage, energy infrastructure/smart grid, water and wastewater, transportation, recycling and waste, materials, agriculture, air & environment, manufacturing/industrial, wind, marine, geothermal, waste to energy and waste heat. Nearly two thirds of the 100 companies are shipping product, with a third in the product development stage.

Collectively they have raised nearly $4 billion over the past 2 years. According to the Cleantech Group data, 226 unique organizations have invested into the Cleantech 100 portfolio. VantagePoint Venture Partners has invested in thirteen of the companies. Kleiner Perkins has invested in 12, Draper Fisher Jurvetson in seven, Khosla Ventures in five, Good Energies in five, Foundation Capital in five and Frog Capital in five.

Of note is the growth of Asia’s influence in cleantech, not just in production but in innovation, shifting from “Made in China” to “Created in China.” Three Chinese companies are now on the list compared to none in last year’s report.

The Cleantech Forum this year shows corporations are becoming more active in global cleantech innovation – as investors, partners, licensees, customers and acquirers of cleantech companies. Google, GE, IBM, PG&E and Siemens are among the most active partners, with Smart Grid being the most active partnership.

The Forum included helpful break-out sessions, including, “How to Launch your Early Stage Business” and a fireside chat, “Cleantech Financing, Where Do We Go From Here?”

The topic of the Valley of Death, the point where most entrepreneurial ventures fail to see the light of day, was an underlying theme. Several attendees had services to help bridge the gap and funds to engage with start-ups in commercialization. One such company was Veolia, a French environmental services company with $48 billion in revenues, 312,590 employees and 150 years in cleantech. At the Forum, they announced The Veolia Innovation Accelerator, a program to tap the creative energy of cleantech innovators and accelerate growth.

As the outlook for the U.S. to adopt a new energy policy looks grim, utilities, states, cities and corporations are taking control. Though federal stimulus funds have flowed into the cleantech sector, and the Department of Defense has made investments of its own, the amount is not enough to stimulate a new cleantech economy at speed and scale.

The consensus at the forum is that we really don’t have to wait for the government anymore, and there are plenty of opportunities to make some money and make the world a better place.

“Government has a vital role in creating markets, yet raw supply/demand economics is already driving change,” says Nicholas Parker, co-founder of the Cleantech Group, which introduced the cleantech concept to the investment and business community in 2002. “Problems are starting to be solved. Government can ensure that its jurisdiction wins jobs, and wealth, by being part of the solution.”

For more about the Cleantech Forum, visit cleantech.com.

Article written by CSRwire Contributing Writer Martha Shaw. Martha is a frequent writer on clean technology, environment and climate literacy. She is the founder and CEO of Earth Advertising, which promotes products and services that help to protect the planet, through social media, public relations and 360° communications. See “Is the environment a moral dilemma?”

This commentary is written by a valued member of the CSRwire contributing writers’ community and expresses this author’s views alone.

CSRwire News Category Sponsors Show Good Corporate Citizenship

CSRwire News Category Sponsors- Show Good Corporate Citizenship
http://www.csrwire.com/press_releases/30686-CSRwire-News-Category-Sponsors-Show-Good-Corporate-Citizenship

Citizenship

Sponsors include Harvard (HBS), Hershey, Avon, MBDC, PepsiCo Canada, Anvil, Cone and Entergy

Submitted by: CSRwireCategories: Corporate Social Responsibility, Green Products & Services

Posted: Sep 24, 2010 – 05:18 PM EST

SPRINGFIELD, Mass., Sep. 24 /CSRwire/ – CSRwire, the world’s most comprehensive and widely-distributed news and information service on corporate social responsibility (CSR), announces this month’s sponsors in the categories of Academia, Corporate Social Responsibility, Environment, Green Products and Services, Health and Wellness, Philanthropy and Corporate Contributions, and Sustainability. These categories serve as unique information hubs for key CSR-related news items.

CSRwire Academia sponsor: Harvard Business School Executive Education

CSRwire is proud to have Harvard Business School (HBS) Executive Education sponsoring the prestigious Academia category through October 15. This category draws global attention and rich content from communities of all disciplines engaged in higher education and research.

HBS Executive Education emphasizes the alignment of CSR with business strategy. The HBS CSR program helps professionals to define priorities and integrate social responsibility into business practices.

CSRwire Corporate Social Responsibility sponsor: The Hershey Company

The Corporate Social Responsibility category has become the foremost worldwide hub for news concerning the integration of business operations with the values reflected in company policies. CSR respects the interests of all stakeholders, including investors, customers, employees and the global community.

The Hershey Company’s commitment to conducting business in a socially responsible manner is demonstrated in its recently published 2009 CSR report.

CSRwire Environment sponsor: Avon Products, Inc.

CSRwire publishes a wide range of content in its Environment category, addressing the complex web of physical, chemical, biological, social and cultural conditions that influence eco-systems and planetary health.

Avon’s dedication to supporting women touches not only beauty, but also health, fitness, self-empowerment and financial independence. Avon’s commitment to global environmental stewardship extends throughout its business enterprise, capped off by the Hello Green Tomorrow program, which seeks to empower a global women’s movement to protect South America’s Atlantic Rainforest.

CSRwire Green Products and Services sponsor: MBDC

New ideas and eco-innovations from around the globe are showcased in the Green Products and Services category. Products noted in this section are produced and processed in compliance with laws, regulations and agreements that exclude environmental and community degradation. The services aspect includes firms that are dedicated to implementing programs in support of good corporate citizenship.

MBDC, sponsor of the month, is one of the earliest-established global sustainability consulting and product certification firms, founded in 1995. MBDC has been consulting with clients to integrate the Cradle to Cradle® framework to optimize product life cycles, organizational operations, and eliminate the concept of waste.

CSRwire Health and Wellness sponsor: PepsiCo Canada

The Health and Wellness category features a diverse and comprehensive repertoire of content on health and well-being. Topics include conditions of the body and minds, which are inextricably tied to environmental, physical, psychological, cultural and social factors.

Category sponsor this month is PepsiCo Canada, which is playing a responsible and supportive role in the health and wellness of Canadians by providing tools to make it easier to achieve a healthy, balanced lifestyle.

CSRwire Human Rights sponsor: Anvil

As the leading source of information for news regarding the rights and freedoms to which all humans are entitled, the Human Rights category is proudly supported by Anvil Knitwear, Inc., maker of earth-friendly sportswear.

Anvil employees over 4,000 people and works to create an environment where its employees can ‘grow, speak out and feel proud.’ As a major proponent for corporate transparency, Anvil is helping to shed light on human rights issues.

CSRwire Philanthropy and Corporate Contributions sponsor: Cone

The Philanthropy and Corporate Contributions category has become the Internet’s most reliable source of information on topics and issues related to philanthropy and charitable investments that support the common good. Topics include updates on programs, news and information regarding corporate donations of funds, time, resources and in-kind services to charitable, non-profit and community initiatives.

The sponsor this month is Cone, a strategy and communications agency engaged in building brand trust. For 30 years, Cone has been at the forefront of creating and implementing innovative cause and citizenship initiatives for companies and non-profit organizations.

CSRwire Sustainability sponsor: Entergy

The news and information in the content-rich Sustainability category pertains to policies and actions that do not compromise the ability of future generations to meet their own ecological, economic and energy needs.

Category sponsor Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations. Entergy ‘believes that inspiration leads to change, that teamwork overcomes adversity and that the efforts of a single individual, linked with those of many others, can leave a permanent footprint in the hearts and minds of communities we serve.’

About CSRwire

CSRwire is the leading global source of corporate social responsibility and sustainability news. Founded in 1999 to move the world away from single bottom line capitalism, CSRwire has paved the way for new standards of corporate citizenship, earning the international respect of thought leaders, business leaders, academics, philanthropists, activists and the media community. Through innovative techniques and strategic partnerships, CSRwire continues to expand its content, communication technology and distribution channels exponentially.

CSRwire content reaches a broad and highly-engaged audience in the international CSR market through syndication partners, members, subscribers, visitors, mobile technology, databases, newsrooms, social media networks, search engines, financial portals, websites and online communities. As the exclusive distributor of CSR news and information for PR Newswire, CSRwire offers more visibility than any other newswire in the world.

News content is organized in CSRwire’s 25 news categories: Academia; Activism; Business Ethics; Clean Technology; Community Development; Corporate Governance; Corporate Social Responsibility; Diversity & Human Resource; Environment; Events; Fair Trade & Supply Chain; Finance; Green Building; Green Jobs & Career News; Green Products & Services; Health & Wellness; Human Rights; Philanthropy & Corporate Contributions; Ratings & Awards; Renewable & Alternative Energy; Research, Reports & Publications; Socially Responsible Investing; Sustainability; Volunteerism; and Workplace Issues.

CSRwire offers more than the traditional newswire service with its Daily Alerts, events calendar, thought-provoking editorials, highly-regarded Talkback blog, CSRlive, CSR book reviews, special report distribution, CSR directory, CSRwire Member Spotlights and searchable archives.

CSRwire Category Sponsorship, Enhanced Member Profiles and Membership
For more information about CSRwire category sponsorships, CSRwire membership, enhanced member profiles, press release packages and other CSRwire advantages, please contact Natalie Thomas, CSRwire Director of Business Administration and Development, at (802)251-0110 ext. 1108 or Natalie@csrwire.com.

Find CSRwire on Linkedin, Facebook and Twitter @CSRwire.

Walking the talk
CSRwire is a Certified B Corp, United Nations Global Compact signatory, member of Social Venture Network and supporter of the Gasoline Alley Foundation.

Beware of Green Washing by “Organic” Dry Cleaners

Earth Day message from Green Apple Cleaners

by Martha Shaw

NEW YORK, NY – April 22, 2008 –”Organic” and “green” claims by dry cleaners are showing up on every corner, but customers must beware of this misleading marketing tactic. The term “organic” refers to toxic volatile organic compounds found in dry cleaning solvents, and there is nothing environmentally friendly about them. Used in lieu of safe and effective modern cleaning technologies, these organic compounds are harsh, potentially toxic chemicals ranging from petroleum-based perchloroethylene and hydrocarbons to liquid silicone.

Unlike organic food, organic dry cleaning is neither healthy for the planet, nor healthy for people. In fact, numerous studies report quite the opposite to be true. The chemicals used pose such a threat to the environment that in many states they are being outlawed.

Thanks to new technology, clothes labeled “Dry Clean Only” can now be cleaned harmlessly with pressurized liquid carbon dioxide in a method called CO2-cleaning, and with water in a process called Wet-cleaning. These gentle cleaning processes work to get clothes clean, while holding their shape and protecting the integrity and color of the fabric from harsh detergents that also wreak havoc on the environment.

How can you find a CO2 dry cleaner? There aren’t many. Because the equipment is at a premium and must be operated by highly skilled garment specialists, CO2 dry cleaners are few and far between. Just don’t be fooled by signs that read, “organic.” Search engines, and the website www.findco2.com can help you to find a bona fide CO2 cleaner in your area.

New York City and New Jersey residents have the advantage of Green Apple Cleaners, the only CO2 dry cleaner in the Northeast. This eco-conscious, door-to-door service offers non-toxic cleaning and spot removal for shirts, suits, coats, dresses, shoes, handbags, linens, drapes, carpets, furniture and mattresses, as well as in-home tailoring. And the company itself is green through and through, from the plant to the planet.

This Earth Day, take a stand against green washing by misleading “organic” or “green” cleaners who use perchloroethylene, hydrocarbons, and liquid silicone. Choose safe, natural CO2 or water, the universal solvent. It’s better for you, your clothes and the environment. Get the truth about green dry cleaning at greenapplecleaners.com.

For more information, please contact:

David Kistner Green Apple Cleaners
Phone: (888) 458-8262
Website: www.greenapplecleaners.com
Martha Shaw Earth Advertising
Phone: (212) 933-1391
Website: www.earthadvertising.com

Solar collectors reduce the cost of hot water heating at home

By Martha Shaw (Martha’s Vineyard, MA)

The luxurious practice of bathing and showering in hot water for health and wellbeing can be traced back thousands of years across cultures from the Far East to ancient Rome. Only within the last century, however, have Americans come to rely on hot water available in every bathroom with the twist of knob or push of a button. Not only do we expect it on demand for bathing, but also for washing our clothes and getting our dishes squeaky clean. Barring the presence of geothermal springs in the earth below, this means raising the temperature of water. Throughout time, man has been heating hot water by burning wood, oil, gas, coal, or compost; and in many parts of the world, natural sunlight is used to heat water on rooftops. Now, solar hot water systems are taking their rightful place in history. In fact, heating hot water is among solar energy’s most efficient usages.

It’s easy to guesstimate the amount of energy coming from the sun. Ten square feet of surface on the planet exposed to direct sunlight receives about 1.4 kilowatts of sun power. The power level of one kilowatt for one second is an energy measurement called a BTU (British Thermal Unit). Think of a BTU as about the same amount of energy that comes from lighting one kitchen match. A BTU is also defined as the amount of energy needed to raise one pound of water one degree Fahrenheit. In general, it’s fair to assume that a fixed solar collector on an unobstructed roof on a sunny day receives 1 BTU per 10 square feet. A typical solar collector panel is 32 square feet so it can receive about three BTU’s per second. That’s roughly 10,000 BTU’s per hour for a collector about the size of a sheet of plywood. Five hours of bright sunshine in a day can make about 50,000 BTU of solar heat from one collector panel.

In the solar hot water system, this heat energy is then used to raise the water temperature of the well or town water. For instance, if well water is 50 degrees, and you want to raise its temperature 70 more degrees to reach 120 degrees, you can calculate how many gallons can be heated. If you divide the 50,000 BTU from the collector panel, by the 70 degree temperature rise needed, you can conclude that 714 pounds of hot water, or about 79 gallons, could be obtained per day from a single solar collector, minus the losses in transferring heat and storing the hot water. Back in the 1970s, during the energy crisis, solar collectors rose in popularity, but the movement lost its momentum as soon as the tax benefits and rebates disappeared. Now, state and federal incentives have returned as energy issues take the spotlight, and solar is back in full swing. The cost of a simple solar hot water installation can be as little as $2,500 including parts and labor, using sitebuilt or refurbished equipment. New systems with warranted equipment cost a bit more.

In December, Sarah Kuh and Chas deGeofroy of Chilmark decided to go ahead with solar hot water when they heard about a good deal offered by contractor Chris Fried of Vineyard Haven, who not only installs systems but also likes to invent them. “If you have a good roof angle and plenty of exposure, why not?” says Sarah. “There’s a sense of responsibility to use renewable resources as time goes on, and there are so many problems around energy, not the least of which is war. It’s readily available for free as long as the sun is shining.” Their system cost a total of $2,500, including labor. Though the solar collectors won’t reach their full potential until summer, on a sunny winter day, water temperatures in their 50-gallon solar tank can easily get to 100 degrees and up. This preheated water feeds into their gas water heater, reducing its load and reducing their dependence of fossil fuel.

“Everyone’s going to have to deal with the end of cheap oil,” says husband Chas. “We may not run out for a hundred years or more, but it’s going to get more expensive. Besides, it’s stupid to invade countries for cheap oil and then squander it. I think this is a good thing to get into… the wave of the future.”

Jim and Debbie Athearn of Morning Glory Farm worked with contractor Erik Lowe to design and install a solar hot water system for their home to replace their electric hot water heater. “We also intend to heat our dining room with looped hot water coils installed in the flooring,” says Jim. “But we’re still waiting to see how much hot water the collectors can produce.” Because the Athearns pre-plumbed the house to someday use solar hot water to heat their floors, their total cost was approximately $10,000. Most of their water heating is now provided for free, which they feel good about, both economically and politically. “But for right now,” Jim adds, “the Arabs are still heating my dining room. Either them or the Texans.”

South Mountain Company Inc. chose Laurel Wilkinson’s house in Island Co-Housing to demonstrate and monitor a new Enerworks solar hot water system that cost about $7,500 total. Laurel, who works at the eco-friendly firm, prefers the soft hum of the system’s pump to the sound of the oil furnace firing up. She says, “As a child, I was raised not to use what I don’t need, and that includes both water and energy. In my family, we turned down the thermostat at night and wore an extra layer to stay warm. College years are the age when people look at their own values and what’s important to them. For me this was during an energy crisis. I began to study various environmentally conscious topics around architecture. Being here at South Mountain I am fortunate to have the opportunity to integrate my values with my work.”

The house has a large south-facing roof with two solar collectors that have been producing most of the home’s water heat for two years now and their performance is monitored with great enthusiasm. “For me, one of the big things is seeing where the energy is coming from,” says Laurel. “It’s like seeing where your food is grown.”
Contractors on the Island are revving up their capacity to install systems, now that incentives for solar hot water heating have been issued again. Both state and federal tax credits are currently available for new, warranted equipment that has been approved by the Solar Rating and Certification Corporation. Forty plumbers, heating contractors, architects and builders on the Island will attend a solar hot water training workshop on March 16.

To find out more about solar hot water and opportunities for funding, visit www.vineyardenergyproject.org.

This article is sponsored by the Vineyard Energy Project through a grant from the U.S. DOE’s Million Solar Roofs program. The Vineyard Energy Project promotes sustainable energy choices through education, outreach, and renewable energy projects. The author, Martha Shaw, is a member of the Vineyard Energy Project’s advisory board. The Times publishes these columns as a service to its readers.

What You Don’t Know About Your Cleaning Products Can Hurt You

By Martha Shaw (MVTimes, Martha’s Vineyard, Massachusetts)

While the chemicals in modern household cleansers may dissolve more dirt and grime faster than ever before, the airborne particles and invisible toxic film left behind easily go unnoticed. There are thousands of chemicals lurking in cleaning solutions that are proven to be hazardous to our health and the environment in varying degrees. For many reasons, medical research can’t tell us exactly how much human exposure is too much. What we do know is that the household cleaning product market is nearly $18 billion strong and the industry has one of the most powerful lobbying forces in Washington to protect its liberty to produce and sell chemicals to consumers with few restrictions regarding health and the environment.

The average household contains anywhere from 3 to 25 gallons of toxic materials, most of which are cleaning agents, degreasers, polishers, disinfectants, waxes, sanitizers, deodorizers, anti-redeposition agents, bleaches, drain clearers, oven cleaners, builders, mildewcides, enzymes and optical brighteners. According to research conducted by the EPA, the air inside the average household is two to three times more polluted than air just outside its walls. One five-year study revealed that the levels of certain chemicals in many homes were 70 times greater than they were outdoors. Activists claim that we are all guinea pigs. What statistics do reveal is that homemakers and cleaning professionals have a higher than average incidence of cancer.

According to the Children’s Health and Environmental Coalition (www.checnet.org) small children are the most vulnerable. The ratio of chemical concentration to body size is higher, they touch most everything, and they have a habit of putting fingers and toes in their mouths. The same observations are true about pets. Many organizations have been founded to inform the public on how to keep homes and yards safe from toxic household cleaning products. Others focus on related health conditions. On the Island, groups have formed to look at how toxins affect human health and other forms of life when they pollute soil, surface water and groundwater. A common link among these local alliances is the Vineyard Conservation Society (www.vcsmv.org).

Across the country, there are other public-interest groups that are advocating for Right-to-Know laws that would require the chemical manufacturers of household products to list ingredients on the packaging. To keep your home safe, a rule of thumb is to choose products that voluntarily disclose the ingredients — even if you don’t quite know what they are. Instead, an arsenal of cleaning products have warnings: keep out of reach of children; hazardous to humans and pets; eye irritant; avoid food contact; flammable; avoid contact with eyes, skin and clothing; harmful if swallowed and do not induce vomiting. The most common environmental warnings are variations on: Do not reuse bottle. Rinse bottle carefully. Discard in trash.

While the big names in cleaning products can fuel a cleaning frenzy to get our homes cleaner than clean through enormous expenditures in advertising, smaller brands are often overlooked. But a growing number of safe, non-toxic cleaning products are getting a foot in the market. Finding these products requires looking a little harder. Name brands including Seventh Generation and Sun & Earth are safe choices available in some Island stores, and you can order others on-line at sites including www.ecos.com. Another healthy alternative is to make your own. Natural acids in orange, lemon, and vinegar and other things occurring in nature cut through grease and grime, and baking soda is an excellent abrasive. Water, the great universal solvent, does a great job of cleaning up most everyday messes. There are also non-toxic alternatives for almost every use of pesticides. For instance, pepper and natural boric acid sprinkled along baseboards, crawl spaces, and cupboards can create a barrier to insects.

Plenty of literature is available on fighting dirt and germs with healthy product choices and home remedies. You can download a free “Guide to a Toxin-free Home” at www.seventhgeneration.com, which also includes an index to chemicals. Other good sources are www.greenseal.org, “The Sierra Club Green Guide,” and the “Safe Shopper’s Bible: A Consumer’s Guide to Non-Toxic Household Products, Cosmetics and Food.”

Choosing environmentally safe products is a topic close to home on an island where natural resources are strikingly finite. Very little research is available on the individual destiny paths of toxins once they are poured, washed, and flushed into our septic systems and waterworks. While the dangers of chlorine-based chemicals and phosphates to surface and groundwater are well documented, others are not.

The best way to protect your family and the Island’s eco-system from toxic household cleaning products is to use only products that state specifically that they are toxic-free and earth-friendly. Then you leave nothing to chance.

Martha Shaw is a science and media specialist who focuses on sustainable practices. She lives in Oak Bluffs and is the founder of Earth Advertising, a production company that promotes conscientious consumption. She is on the New England Aquarium Marine Advisory Board and Vineyard Unplugged, and is a board director of MVTV.