Hoping for the best, or planning for the worst? Business agreements are reached at World Climate Summit in Cancun during COP16.

Hoping for the best, or planning for the worst?
Business agreements are reached at World Climate Summit in Cancun during COP16.

by Martha Shaw

Over 800 business leaders and luminaries from five continents gathered at the inaugural World Climate Summit at the Ritz Carlton in Cancun’s hotel zone to discuss how business can create low carbon markets, despite lack of regulatory support from governments. Meanwhile, several miles down the beach, UNFCCC COP16 delegates from 190 countries were sequestered at the Moon Palace working to agree on a framework to help stave off climate collapse.

Though the hopes for COP16 agreements weren’t high, those of the World Climate Summit business gathering were ‘through the roof.’ And that roof is paved in photovoltaics, lined by rain collectors, sitting atop an energy efficient, non-toxic building not far from a wind turbine, and tied into a local energy grid.

The mood was one of camaraderie and team spirit. Consensus among the CEOs was evident in a unanimous commitment to take drastic measures to reduce their carbon footprints, among other environmental efforts. Attendees also agreed that without a regulatory framework and carbon pricing from the delegates down the beach, it was risky business to finance innovation in a world where petrol and coal is heavily subsidized, and hot new clean energy technologies struggle to see the light of day.

If clean energy could produce just 15-20% of the watts in the electric grid, it would reach the critical mass necessary to create markets that can compete with a dirty energy economy. Yet, getting investment into that group is a bottleneck without conducive policies.

So, where will the leadership come from to lead us out of a crisis wrought with inequalities, in which some countries feel owed something from other countries that got the planet into this mess? As nations face obstacles, consensus is happening at a local level where mayors understand that the private sector has the resources and the entrepreneurial spirit to move the needle. According to talks at the World Climate Summit, the leadership will come from local governments. Working with businesses, cities can show how it’s done. “Cities can do it,” was the rallying cry from this powerful sector, which is more than willing to learn from each other and work together. “Screw it, let’s do it,” was another.

It is predicted that 90% of the world population will be concentrated in cities by the end of the century. Already cities around the world have created models for sustainability out of necessity. Water is being captured and reused, landfill off gasses are being converted to power, and food producers are cropping up in local community gardens in unexpected urban sites.

Attention turned to the shipping industry responsible for transporting goods and supplies around the globe and, oftentimes, leaving oil slicks in their wake and spewing diesel fumes from their tailpipes. Clean tech shipping operations vowed to clean up their act and institute new computerized rating systems for displaying their environmental footprint. Meanwhile, manufacturers made commitments to source more locally.

Participants acknowledged that it is ‘society’ that is bearing the brunt of the world’s dirty fuel economy. Asthma rates in some cities have gone up 500% since 1985. Weather has become extreme. Saltwater is invading coastal buffer zones. Soil is depleted. Already millions of indigenous people have become climate refugees, displaced from their land.

The conversation at the World Climate Summit also turned to women, who hold less than 2-5% of high-level decision-making positions in both government and business, though they are the first to suffer the effect of climate change, along with children. Though underrepresented in the world at large, women at the summit were given the microphone a little more in proportion to their numbers than most events.

Studies presented showed that without women at the table, the world is cooked. At the top of the economic pecking order, companies with women on boards and in executive positions are more prosperous and civil-minded. In the middle of the spectrum, purchasing decisions are overwhelmingly in the hands of women worldwide though earning power for the same jobs still waiver around 60%. At the ground level, lack of education for women and girls is directly correlated to the population explosion of the poor.

Traditional media channels, and new communication technologies that are experiencing exponential growth around the world, were sited at the business summit as an area of opportunity that has yet to be fully tapped in regard to messaging. In a market of sponsored news, the topic turned to how media can foster more public engagement about climate issues. Which media organizations were granted observer and reporting rights at the COP16 itself was of interest to news services, as armed guards screened reporters for credentials at the UNFCCC gateway, called Cancun Messe.

It was agreed at the summit that within the coming months, communication task forces, inside the UN and out, would work together to boost climate literacy, engage business, and help the next generation navigate the inevitable challenges ahead.

At the conclusion of a successful World Climate Summit, businesses who had made the greatest strides toward carbon reduction, waste prevention and other climate-related achievements were honored. Handshakes on new collaborations and partnerships abounded. Attendees agreed unanimously to race ahead toward a clean economy without the framework hoped for from the governments convening down the beach.

It was announced that the 2nd World Climate Summit was already in the works to take place, same time next year, in Durban, South Africa at COP17. For more details about the 2010 World Climate Summit, including the program, speakers, conclusions, announcements, and the coinciding Gigaton Awards, visit http://www.wclimate.com.

The author, Martha Shaw, is a contributing journalist in the area of sustainability and corporate social responsibility. She founded Earth Advertising and eFlicks Media in 1998 to support the growth of a clean economy. Visit http://www.earthadvertising.com